Syndicated from source by Andrew & Co Graphics & Wallpaper, Hooper, Utah

Whether a brick-and-mortar store on the main street, a professional firm or an enterprise-level business – every business is scrambling for the best advertising space they can find. As one of America’s largest cities, Chicago is a dynamic marketplace. Shoppers have a lot demanding their attention, and they’ll remember a business as long as the business is branding itself properly.

Don’t want to be remembered as “Didn’t the XYZ business used
to be there?” Invest proactively in customized outdoor signs. In this article,
we look at how exterior business signs help all types
of businesses reach a bigger audience, establish a strong local presence, and
generate leads.

Think outdoor advertising
declined significantly because of COVID-19? Out of home spending on advertising
signage totaled
$4.6 billion in the first
three quarters of 2020

Benefits of exterior
business signs

Exterior signage plays a crucial role regardless of the size
of the business. From the smallest of brick-and-mortar stores to a global tech
giant – all rely on exterior signs for their outreach.

1. Identify your establishment

The most basic purpose of building signs is identifying the business. They act as address plates and tell customers where you are. It’s why owners are always on the lookout for more prominent signage that will make them easier to locate.

2. Build brand awareness

If a business has a strong brand value of its own, it needs signs to project its brand. Smaller businesses rely on customized signs to build brand awareness. It’s why you will often see the longest queues outside stores and eateries that have interesting signage.

According to the Out of Home Advertising
Association of America
, the list of top
10 spenders on outdoor signs in 2020 includes McDonald’s, Apple, Allstate, HBO,
MillerCoors, Amazon, and Cracker Barrel.

3. Become a local landmark

Personalized signs are essential to becoming a local landmark. Building signs and monument signs, in particular, are great ways to make the business a ‘landmark’ in the community. A recognizable sign makes small things like “Let’s meet by the XYZ store…” possible. This is essential for building top of mind recall.

4. Top of mind recall

The holy grail of marketing – top of mind recall. It means a
business is associated with its industry. When people think of resolving a
need, they think first of that particular business. Unique exterior business
signs will make the business more memorable, eventually earning it top billing.

5. Generating leads

Great exterior signs build confidence and improve the chances
of prospective customers choosing the business. Especially around the busy
shopping season, attractive signs can drive impulse purchases. Couple that with
a more memorable presence and signs can have a real positive impact on the
bottom line.

Chicago Sign Company works with business owners across the city for all types of outdoor signage. We design custom storefront signs, building signage, channel letters, vinyl banners, and more. Speak to a representative today.

The post Benefits of Custom Outdoor Signs for Your Business appeared first on Surely Signs.

* This article was originally published here
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